Provide Monthly Updates, with Real Numbers

One of the questions to which consumers seek answers is, "What is the real estate market doing?" Make it easy for consumers to find the answer to that question on your website.

Each of the MLS systems of which you are a member will generate a snapshot or summary view of what your chosen real estate market has done, for any recent time period that you specify. I recommend that you establish a specific page or tab on your website, on which you summarize this information.

You can provide the information in tabular or bullet form - as long as it is easy for consumers to understand. Here's just one example: Watchung Borough, NJ (07059)

Be sure to update your market snapshot, faithfully, every month, so that consumers know they can count on you, to provide the latest information!