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REALTOR® with Prudential New Jersey Properties, Moretti Division, in South Plainfield, NJ. Contact me for assistance with selling or buying properties in New Jersey! President of Robin Taylor Roth Enterprises, LLC - Training, consulting, and social media for small businesses. Living in New Jersey and loving it. Proximity to Manhattan opens the world to us.

Wednesday, December 2, 2009

Using the Listing to Get the Listing

How can you use the listing, before you have the listing? (No, I haven't "lost it"!)

Technically, of course, you can't. However, you can create a marketing presentation that shows the seller exactly how your splendid marketing of their home will look.

For example, consider these simple options:
  • Drive to the seller's home, ahead of time, and take a high-quality digital image of the exterior. Use that image in your customized listing presentation and in all of your marketing "mock-ups."
  • Using an existing Featured Listing from your website as a base, create a dummy Featured Listing of the seller's property, including all of the information that you currently have about the property. (You can make up the rest, borrow it from one of your existing listings, or use the standard "lorem ipsem" nonsense text as filler.)
  • Similarly, create an Open House Listing Sheet, and any other kind of marketing collateral that you typically use.
The sellers will understand that, with incomplete information, your marketing samples will not be complete or accurate. But, they will be impressed with the extra time and effort you invested. And, they will be able to visualize, much more easily, just how your complete marketing system can work for them.

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