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REALTOR® with Prudential New Jersey Properties, Moretti Division, in South Plainfield, NJ. Contact me for assistance with selling or buying properties in New Jersey! President of Robin Taylor Roth Enterprises, LLC - Training, consulting, and social media for small businesses. Living in New Jersey and loving it. Proximity to Manhattan opens the world to us.

Sunday, April 5, 2009

Accentuate the Positive

In your blog posts and prospecting collateral, follow the advice of the old Harold Arlen/Johnny Mercer song:

Accentuate the positive,
Eliminate the negative,
Latch on to the affirmative -
Don't mess with Mr In-Between.

Why is this approach important? I offer two principal reasons:

  1. Your view of your local marketplace can help balance largely negative national news reports;
  2. People prefer to work with someone who has a positive outlook.

Any small gleam of progress and hope can stimulate a short blog post, newsletter article, or market update. For example:

  • A house in your market received multiple bids;
  • Local lenders have just reduced mortgage rates;
  • Mass transit authorities plan to expand services to your marketplace;
  • A decision is made to proceed with a new development.

There are lots of positive stories in every market. Your challenge is to be informed of what's happening, in all aspects of your market,

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