Accentuate the Positive

In your blog posts and prospecting collateral, follow the advice of the old Harold Arlen/Johnny Mercer song:

Accentuate the positive,
Eliminate the negative,
Latch on to the affirmative -
Don't mess with Mr In-Between.


Why is this approach important? I offer two principal reasons:

1. Your view of your local marketplace can help balance largely negative national news reports;
   
2. People prefer to work with someone who has a positive outlook.

Any small gleam of progress and hope can stimulate a short blog post, newsletter article, or market update. For example:

• A house in your market received multiple bids;
  
• Local lenders have just reduced mortgage rates;
  
• Mass transit authorities plan to expand services to your marketplace;
  
• A decision is made to proceed with a new development.

There are lots of positive stories in every market. Your challenge is to be informed of what's happening, in all aspects of your market,